why yoga belongs at workplaces
Busy professionals love yoga, because it lowers stress and improves their well-being. Classes and resources are offered at thousands of workplaces, including Aetna, General Mills, Google and Target. A 2015 article in the New York Times summarizes benefits at Aetna: “More than 25% of the workforce...has [taken] at least one class, and those who have report, on average, a 28% reduction in their stress levels, a 20% improvement in sleep quality, and a 19% reduction in pain. They also become more effective on the job, gaining an average of 62 minutes per week of productivity…Demand for classes continues to rise; every class is overbooked.”
Key benefits for workplaces include:
More creativity, less stress: yoga promotes relaxation, which helps prevent mental and emotional burnout.
Improved efficiency and stronger team culture: on-site resources reduce time out of the office, and doing yoga together helps build comraderie.
Lower health care costs: yoga can prevent recurring or on-the-job strains and injuries, and it can also reduce absenteeism.
Improved reputation: offering yoga signals healthy, high quality work environments and communities.
Offering on-site yoga is easy. Yoga can be done virtually anywhere: conference and break rooms, fitness or meditation rooms, lobbies, or even outdoors in any clothing, professional, casual or athletic. Classes are relatively inexpensive, costing about the same as four cases of copy paper or ten catered lunches.
why Yoga belongs in the hospitality industry
Yoga is incredibly popular, and exercise classes are in demand at hotels. According to recent surveys, almost 37 million Americans regularly do yoga. Interest in trying yoga is also high: 100 million Americans say that they are likely to try yoga in the next year. This means that more people regularly practice yoga than play golf; the number of regular yogis is about one-and-a-half times the number of regular golfers. A 2017 article in the New York Times explains how important yoga, fitness and wellness offerings are to millennials: “A 2016 survey…found that nearly half of millennials said a premium fitness center with options for on- or off-site exercises classes was influential when they chose a hotel, as opposed to more than a third of Generation Xers and fewer than a quarter of baby boomers.”
Key benefits include:
Organic growth and incremental revenue: yoga attracts “secondary wellness travelers,” high-yield tourists who spend almost 160% more than the average domestic tourist (Global Wellness Institute). Plus, yoga can take on a social aspect, helping attract day visitors and local customers.
Brand recognition and favorability: travelers value high-end fitness centers and on-site classes, and offering these amenities can be the deciding factor between two choices, especially for Millennials.
Employee morale and employer reputation: offering yoga can lessen the risk of recurring occupational injuries and promote camaraderie, in turn improving productivity, and employee attraction and retention.
We encourage you to think about yoga the way you think about any other major guest activity. Golf courses are run by golf pros; wine lists are managed by sommeliers. Yoga should be run by professionals.